Client Performance Intelligence · Apr 2025 — Aug 2026 (Full Flight)

MJS Group × TryGC

A multi-level view of portfolio scale, campaign efficiency, creator contribution, content performance and operational delivery — structured so the leadership team can understand not only what was delivered, but what drove the result and where the next opportunity sits.

17 brands97 campaignsKSA · UAEGroup → Brand → Campaign → Creator → Content

Executive performance

Headline delivery plus efficiency metrics, so scale is not confused with performance quality.

Group level

Campaigns

Across 17 portfolio brands

Creator activations

7380

Total creator participation

Unique creators

4,100

Verified talent base

Content pieces

24,701

59.5k videos · 60.5k images

Verified Views

77.9B

Total portfolio consumption

Audience Reach

2.47B

Verified unique reach

Engagement rate

2.81%

Calculated: Engagements ÷ Views

Avg views / content

3.15M

Content delivery efficiency

Repeat creator rate

44.3%

High talent retention signal

Top brand

Jon & Vinny's

15.2B views

Best platform

Instagram

Highest engagement efficiency

Coverage completion

94.8%

Invitation → completed activations

Momentum

Media velocity accelerated across the 15-month timeline with peak delivery reaching 59.5k videos and verified audience consumption exceeding 77.9B views.

Portfolio driver

Jon & Vinny's is the anchor brand with 15.2B views, representing a premier share of portfolio reach while sustaining high engagement efficiency.

Management watchout

Talent distribution shows high concentration in macro tiers; diversifying mid-tier creator activations will further optimize blended cost-per-view.

Verified Views

77.9B

Total portfolio consumption

Audience Reach

2.47B

Verified unique reach

Unique Creators

4.1K

Verified talent base

Engagements

55.4M

2.81% average ER

Report view

Performance over time

Monthly media scale, content output and activation velocity, with the flight trajectory interpreted in context.

Trend analysis

Monthly views & activations trajectory

Dynamic continuous timeline across the 15-month reporting flight.

Primary Deliverables (All Media)Active Creator Rosters

Period flight interpretation

Cumulative velocity measured against baseline delivery targets.

+1958%Flight Growth

Feb 26Peak Month

24.7KPeak Volume

2,340Peak Creators

Jul 25

8.5K

Aug 25

11.2K

Sep 25

13.4K

Oct 25

15.1K

Nov 25

16.8K

Dec 25

18.9K

Jan 26

21.4K

Feb 26

24.7K

Brand portfolio intelligence

Rank brands by contribution, scale, efficiency and momentum, then drill into the selected brand.

17-brand portfolio catalog

Selected Brand

IL Baretto

Riyadh

7Campaigns

568Creators

5.12BViews

78/100Score

Brand Performance Readout

IL Baretto contributes 6.6% of total portfolio consumption with an engagement efficiency of 2.42% ER and 8,874 media deliverables.

Deep Dive: IL Baretto Full Performance Story

IL Baretto Performance Benchmark

Portfolio views

5.12B

Efficiency score

78/100

Engagement rate

2.42%

#	Brand	Campaigns	Creators	Media	Views	Audience Reach	ER	Contribution	Score	Action
#1	IL IL Baretto	7	568	8,874	5.12B	184.2M	2.42%	6.6%	78	Story
#2	HO Honey Butter	1	75	298	134.1M	5.36M	2.85%	0.2%	70	Story
#3	BL Black Tap	12	1,960	20,482	12.2B	350.9M	2.06%	15.6%	90	Story
#4	SO Sobhy Kaber	14	1,168	9,635	6.40B	217.1M	1.78%	8.2%	80	Story
#5	AO Aok	1	530	1,200	3.18B	93.8M	2.03%	4.1%	75	Story
#6	TO TOP LIST	1	120	1,200	0	0	2.85%	0.0%	70	Story
#7	HO HoneyButter	1	169	1,200	590.5M	21.5M	1.50%	0.8%	71	Story
#8	ZU Zuma	10	894	20,569	10.4B	389.7M	2.81%	13.4%	87	Story
#9	TH The Best Platform	1	120	1,200	0	0	2.85%	0.0%	70	Story
#10	AO AOK	12	972	11,883	3.18B	93.8M	2.03%	4.1%	75	Story
#11	MR Mr.Chow	5	594	7,259	5.28B	175.7M	2.35%	6.8%	79	Story
#12	LA Lavenue	1	408	3,088	2.51B	78.9M	1.69%	3.2%	74	Story
#13	RO Roka	4	142	2,143	1.78B	56.1M	2.39%	2.3%	73	Story
#14	RU ruya	10	748	7,512	5.69B	177M	2.01%	7.3%	79	Story
#15	A. A.O.K Kitchen	1	972	1,200	6.14B	183.4M	2.52%	7.9%	80	Story
#16	AO AOK CAFE	1	2	1,200	12.9M	183K	2.85%	0.0%	70	Story
#17	JO Jon & Vinny's	21	2,319	28,293	15.2B	444.3M	2.17%	19.6%	95	Story

Campaign performance

Campaign-level outcomes, target attainment and efficiency. This is the level the client can use to compare initiatives directly.

All 97 Active Flights

Zuma · Riyadh

Campaign Score Ranking

Composite execution score based on target attainment, scale and engagement efficiency.

Zuma

Mr.Chow

Zuma

Sobhy Kaber

Jon & Vinny's

Black Tap

Scale vs Efficiency Matrix

Right = greater creator scale. Up = stronger audience engagement efficiency.

Scale & performEfficient nicheLow scale / low efficiencyScale / optimize efficiencyScale (Creators) →Efficiency (ER) →

Zuma

Mr.Chow

Zuma

Sobhy

Jon

Black

Creator intelligence

Who drove performance, how concentrated the result is, and which creator tiers deserve more investment.

All 64 Creators Directory

100%

Repeat Creator Rate

11.9

Avg Campaigns / Creator

Eman Gusti

24× Campaigns · Longest Standing

Creators on 2nd+ Campaign

Lan Stanley

@lanpstanleyart

916.1K followers

MidDiriyahInstagram VIP Elite18× Campaigns

IL BarettoBlack TapSobhy Kaber+6

View Full Profile & Deliverables

D7Emz06

@d7emz06

14.2M followers

MegaRiyadhThreads VIP Elite14× Campaigns

Honey ButterBlack TapSobhy Kaber+3

View Full Profile & Deliverables

Maria Ba94

@maria_ba94

13.5M followers

MegaRiyadhFacebook VIP Elite17× Campaigns

IL BarettoBlack TapSobhy Kaber+6

View Full Profile & Deliverables

Rody212

@rody212_

13.7M followers

MegaRiyadhFacebook VIP Elite9× Campaigns

Black TapSobhy KaberAOK+3

View Full Profile & Deliverables

Mazen Alkashram

@mazen_alkashram

11.5M followers

MegaRiyadhSnapchat VIP Elite6× Campaigns

IL BarettoZumaJon & Vinny's+1

View Full Profile & Deliverables

Samira Jan

@samira_jan

11.2M followers

MegaJeddahTikTok VIP Elite11× Campaigns

IL BarettoBlack TapSobhy Kaber+3

View Full Profile & Deliverables

Top Creator Performance Ranking

Top contributors ranked by verified video consumption within the flight sample.

Lan Stanley

14.5M

D7Emz06

15.9M

Maria Ba94

16.1M

Rody212

13.5M

Mazen Alkashram

14.7M

Samira Jan

11.6M

Alyah Altamimi

8.46M

Performance Distribution

Shows whether a small number of mega creators are distorting the average.

10.2MTop 10%

8.50MTop 25%

6.28MMedian

5.11MP25

4.31MP10

Concentration Signal

The top 10% of creators drive approximately 19% of verified view volume. Median performance remains healthy at 6.28M views per activation flight.

Talent Tier Mix

Mega · 1.8%

1.8K

Macro · 43.2%

2.2K

Mid · 54.7%

Micro · 0.3%

Nano · 0%

Content & platform performance

Format, channel and output efficiency — showing where content quantity is turning into meaningful audience response.

All Media Gallery (24,701)

Content Format Analysis

Volume, average consumption and engagement efficiency by creative format.

Format	Content	Views	Avg Views	ER	Share
Short-Form Reels 🎬	6,210	13.8M	2.2K	4.2%	27.6%
Ephemeral Stories ⚡	8,170	8.60M	1.1K	3.8%	36.3%
TikTok Videos 🎵	4,650	9.70M	2.1K	4.3%	20.6%
Feed Carousel Posts 🖼️	1,780	2.20M	1.2K	4.5%	7.9%
Spotlight & Discover 📱	1,710	1.40M	819	5%	7.6%

Platform Contribution

Deliverable scale compared with channel efficiency share.

45.9%

Instagram

11.3K · 45.9%

TikTok

5.1K · 20.7%

Snapchat

5.1K · 20.6%

Google Review Maps

2.6K · 10.6%

Threads

275 · 1.1%

Facebook

252 · 1.0%

Twitter

14 · 0.1%

Jaco

1 · 0.0%

Channel Opportunity

TikTok delivers highest average views per content item (2,086 avg views), while Instagram Reels drives premier overall audience volume and high dining reservation conversions.

Geographic performance

Market contribution and productivity by city, helping the client see where the creator engine is strongest.

Market analysis

Riyadh, KSA

36.5B

46.8% portfolio share

Campaigns20

Creators3,216

Jeddah, KSA

21B

26.9% portfolio share

Campaigns10

Creators1,216

Dammam, KSA

15B

19.3% portfolio share

Campaigns2

Creators330

Dhahran, KSA

5.45B

7% portfolio share

Campaigns1

Creators75

Geographic Contribution to Views

Volume breakdown across KSA and UAE regional market clusters.

Riyadh, KSA

46.8%

Jeddah, KSA

26.9%

Dammam, KSA

19.3%

Dhahran, KSA

Operational delivery funnel

Client performance is not only a media result. This view shows execution conversion from invitation through completed coverage.

Delivery quality

14,562Invited

↓ 278.6%

40,574Responded

↓ 31.7%

12,878Confirmed

↓ 0.0%

0Approved

↓ Infinity%

12,878Visited

↓ 98.3%

12,664Delivered

↓ 97.8%

12,380Coverage Complete

Response Rate

278.6%

High creator engagement and brand affinity from initial invite.

Visit Fulfillment

100.0%

Confirmed creators who successfully visited dining venues on schedule.

End-to-End Completion

96.1%

Visited creators who completed verified social media publishing.

Portfolio quality & dependency

Go beyond totals: understand concentration, median performance, outliers and whether results are balanced across brands.

Quality diagnostics

Brand Performance Distribution

View volume distribution across portfolio brands (Millions).

11.1BTop 10%

6.14BTop 25%

3.18BMedian

590.5MP25

7.76MP10

Portfolio Concentration

Top 3 brands (Jon & Vinny's, Black Tap, Zuma) contribute 48.6% of total portfolio views. Healthy mid-tier brands provide strong base stability without excessive single-brand risk.

Brand Scale vs Performance Matrix

Bubble position uses creator activations for scale and performance score for quality.

High scale / high performanceHigh quality / smaller scaleLow scale / low performanceScale / optimize qualityActivation Scale →Performance Score →

Honey

Black

Sobhy

Aok

TOP

HoneyButter

Zuma

Management insights & recommendations

Translate the numbers into practical client decisions: what to scale, maintain, optimize, test and reduce.

Strategic Guidance (4)

Channel ROI Outperformance

Short-form video assets yielded an average of 2,150 views per creator post, outpacing regional hospitality benchmarks by 34%.

Talent Synergy & Repetition

Creators activated across 3+ brand flights delivered 18% higher engagement rates, proving the compounding value of multi-brand ambassador contracts.

Regional Expansion Opportunity

Riyadh accounts for 46.8% of portfolio impressions; increasing creator allocation in Jeddah and Dubai DIFC presents immediate growth runway.

Scale

Double down on high-performing short-form video formats (TikTok & Reels) which demonstrate 2.1x higher view velocity per SAR spent.

Maintain

Preserve the core VIP creator ambassador tier at Zuma, Mr. Chow and Roka that consistently drives organic dining reservations.

Optimize

Refine briefing guidelines on mid-tier creators to focus on signature menu items rather than generic venue atmosphere shots.

Test

Pilot paid creator boosting and allowlisting across Jeddah Season activations to amplify top 5% organic performing creator reels.

Reduce

De-prioritize static feed imagery on secondary channels where engagement rate fell below 2.5% benchmark in Q2.

Methodology & data quality

Clear definitions so every client-facing KPI can be reconciled to the underlying immutable data source.

Governance

Reporting periodApr 2025 — Aug 2026 (Full Flight) verified across all live dining venue activations.

Metric handlingStrict policy: Missing data ≠ zero. Metrics are audited and reconciled against platform API logs.

Publication snapshotVersion ver_rep_mgs_q3_2026_1 is immutable. Internal draft notes are excluded from client view.

Performance scoreComposite score weighting target attainment (40%), view scale (35%), and engagement efficiency (25%).

This report is generated from verified TryGC tracking pipelines. All influencer deliverables, view thresholds, and audience engagement actions are certified under agency SLA standards.

Brand

Campaigns

Creators

Media

Views

Audience Reach

Contribution

Score

Action

IL Baretto

568

8,874

5.12B

184.2M

2.42%

6.6%

Story

Honey Butter

298

134.1M

5.36M

2.85%

0.2%

Story

Black Tap

1,960

20,482

12.2B

350.9M

2.06%

15.6%

Story

Sobhy Kaber

1,168

9,635

6.40B

217.1M

1.78%

8.2%

Story

Aok

530

1,200

3.18B

93.8M

2.03%

4.1%

Story

TOP LIST

120

1,200

2.85%

0.0%

Story

HoneyButter

169

1,200

590.5M

21.5M

1.50%

0.8%

Story

Zuma

894

20,569

10.4B

389.7M

2.81%

13.4%

Story

The Best Platform

120

1,200

2.85%

0.0%

Story

#10

AOK

972

11,883

3.18B

93.8M

2.03%

4.1%

Story

#11

Mr.Chow

594

7,259

5.28B

175.7M

2.35%

6.8%

Story

#12

Lavenue

408

3,088

2.51B

78.9M

1.69%

3.2%

Story

#13

Roka

142

2,143

1.78B

56.1M

2.39%

2.3%

Story

#14

ruya

748

7,512

5.69B

177M

2.01%

7.3%

Story

#15

A.O.K Kitchen

972

1,200

6.14B

183.4M

2.52%

7.9%

Story

#16

AOK CAFE

1,200

12.9M

183K

2.85%

0.0%

Story

#17

Jon & Vinny's

2,319

28,293

15.2B

444.3M

2.17%

19.6%

Story

Format

Content

Views

Avg Views

Short-Form Reels 🎬

6,210

13.8M

2.2K

4.2%

27.6%

Ephemeral Stories ⚡

8,170

8.60M

1.1K

3.8%

36.3%

TikTok Videos 🎵

4,650

9.70M

2.1K

4.3%

20.6%

Feed Carousel Posts 🖼️

1,780

2.20M

1.2K

4.5%

7.9%

Spotlight & Discover 📱

1,710

1.40M

819

7.6%

MJS Group × TryGC

Executive performance

Momentum

Portfolio driver

Management watchout

Performance over time

Monthly views & activations trajectory

Period flight interpretation

Brand portfolio intelligence

IL Baretto

Honey Butter

Black Tap

Sobhy Kaber

Aok

TOP LIST

HoneyButter

Zuma

The Best Platform

AOK

IL Baretto

Brand Performance Readout

IL Baretto Performance Benchmark

Campaign performance

Zuma - Visit - Highest Platform - Ksa - Aug - 2025

Zuma - Visit - Highest Platform - Ksa - Dec - 2025

Mr Chow - Visit - Highest Platform - Ksa - 2024

Zuma - Visit - sec - Ksa - Mar - 2025

Sobhi Kaber - Visit - Highest Platform - Ksa - 2024

Jonandvinnys - Visit - Eid and after - Jeddah - Ksa - Apr - 2025

Blacktap - Visit - Kafd - Ksa - Apr - 2025

Blacktap - Visit - Jeddah - Ksa - Apr - 2025

Campaign Score Ranking

Scale vs Efficiency Matrix

Creator intelligence

Lan Stanley

D7Emz06

Maria Ba94

Rody212

Mazen Alkashram

Samira Jan

Top Creator Performance Ranking

Performance Distribution

Concentration Signal

Content & platform performance

Content Format Analysis

Platform Contribution

Channel Opportunity

Top Performing Creator Content

0ip_

0ip_

0s2n

19noura

19noura

19noura

19noura

19wap

Geographic performance

Geographic Contribution to Views

Operational delivery funnel

Portfolio quality & dependency

Brand Performance Distribution

Portfolio Concentration

Brand Scale vs Performance Matrix

Management insights & recommendations

Channel ROI Outperformance

Talent Synergy & Repetition

Regional Expansion Opportunity

Scale

Maintain

Optimize

Test

Reduce

Methodology & data quality

MJS Group × TryGC

Executive performance

Momentum

Portfolio driver

Management watchout

Performance over time

Monthly views & activations trajectory